Jeroen Van Lievenoogen is a Belgium-based producer and entrepreneur in the leather community.
Born in Maaseik, Belgium on on February 2, 1982, Van Lievenoogen earned a degree as an architectural draftsman (2000) and master’s degree in Communication and Multimedia Design (2004).
Van Lievenoogen was introduced to the kink scene of Antwerp at famous Belgium bar The Boots, where be began working in 2004. He later became manager and co-owner in 2008, until leaving in 2010 to start his own business. He was an organizer of BLUF meetings at The Boots from 2008 until 2010.
In 2010, Van Lievenoogen organized the first Leatherpride in Belgium, which has grown exponentially in attendance in the years since. He has made giving back to the community a centerpiece of Leatherpride Belgium. With the X-Awards, Van Lievenoogen puts people, brands and products that have made a valuable contribution to the community in the spotlight. In 2010, Van Lievenoogen produced the first Mr. Leather Belgium contest. In 2015 he produced the first Mr Puppy EU contest.
Van Lievenoogen was married to his partner Serge in 2013, and lives in Diamonds, Antwerp.